■ You’re faking it when you pretend to be something you’re not … like an extrovert or a people pleaser, or you’re trying to shoehorn yourself into any role that isn’t who you are naturally.
■ It’s also faking it when you build a persona around a role, and the identity you think it demands you wear like a costume … whether that’s for your clients, your employees, your investors, the board or even your spouse or your children.
■ And, you’re faking it when you think you have to endure and carry on doing things that just aren’t a fit and match for you … regardless of whether these things once were something that interested you, or they were never something you should have really been doing in the first place.