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Mapping Consciousness

Mapping Consciousness

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Thoughts on Werner Erhard’s EST, Richard Bandler’s NLP and Joseph Riggio’s MythoSelf Process Models

“A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness.” – Alfred Korzybski

This may be one of the most used, most misquoted, and most misunderstood comments driving multiple models of human cognition and behavior.

Maps, Territories and Models

The reason I say this about the Korzybski quote “A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness.” is because it’s so often presented as, “A map is not the territory.” FULL STOP!

“A map is not the territory.” is a very different notion than “A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness.” READ THEM BOTH CAREFULLY, AND NOTICE WHAT THEY ARE POINTING TO SPECIFICALLY.

I am a picky user of language, because language is our primary means of representing “what is”… i.e. the world, reality … and we act on our representations of “what is” NOT on “what is.”

Language is a composition of symbols in a syntax and grammar that give rise to semantic form, i.e.: meaning, or more accurately, the meaning we apply to the sequence of symbols in the language we use (see Saussure and his comments on signals and signifiers for more clarity). 

The semiotician, Umberto Eco, introduced a concept about text as potentially “open” versus “closed,” meaning that the texts are “fields of meaning” and not “strings of meaning.” This idea gives the semantic power (the ability to create and choose meaning) to the reader versus the author. Even when the author might clearly intend a meaning in an open text, it is the reader that confers it.

I believe that this is also true in verbal communication, i.e.: that the listener confers meaning, and not the speaker. 

Based on this observation the author and the speaker create fields of meaning from which their readers and listeners can confer the meaning they intend, without trying to close the system. 

To confer meaning in an open system the author or speaker need then to infer the meaning in the way they present the information they are representing, because the reader and listener will always interpret what is written or spoken and not simply absorb it “as is” unchanged. To do this requires a deep understanding of how the intended audience will transform what is presented as they interpret and incorporate it for themselves. There are some cases in theater and film that I can think of where the playwright or screenwriter has done this particularly well.

Presenting meaning in theater and film has the advantage of a four-dimensional format to express the intended meaning via physical expression and interaction with all that implies, happening through movement in space and time. The richness of the four-dimensional aspect of representation more closely simulates our lived experience than can be expressed in a two-dimensional format like text. Text however has the advantage of remaining more open, leaving more room to imply meaning without directly conferring it. Speaking can also remain more open in this way, with the advantage of simultaneously layering inferences in the non-verbal aspect between the speaker and listeners. 

Hypnotic protocol takes advantage of this open framework in speaking, and in the hands of a master writer in text as well. Inference resides at the heart of hypnotic protocol. By the precise and creative use of suggestion a pathway can be formed that provides the least resistance for the listener or reader to confer meaning. Many playwrights and screenwriters use hypnotic protocol to create the experience they want to confer to their audience, leaving less room for interpretation as the actors’ work unfolds the story being represented by them.

Let’s bring this back again now, with the fullness of what I’ve shared to the comment by Korzybski, “A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness.” Maps seek to capture in representational form the structure of a territory, e.g.: a context or process, that allows the user to navigate and transverse the territory the map represents with a degree of confidence that they will successfully get from where they begin to where they intend to arrive.

The consideration of Korzybski’s comment then isn’t that maps aren’t what they represent, i.e.: “The map is not the territory.” but that maps are tools to navigate and transverse territories that when “correct” will be useful in doing so. Keeping this in mind we can move on to models which provide a similar if not the same function.

EST, NLP & the MythoSelf Process Models:

All three of these models, EST, NLP and the MythoSelf Process model, use the fundamental concept that Korzybski suggests in what may be the most famous quote coming from his own General Semantics model, i.e.: “A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness.”

Werner Erhard and EST:

In the case of EST, NLP, and the MythoSelf Process a model of reality, or more precisely, a model of how to conceive of reality and our interactions in it, is organized and presented. 

I am a huge fan of Werner Erhard’s work and his EST model. In that work, Werner points back to some of the fundamental notions of Martin Heidegger’s ontological and phenomenological philosophy, especially his considerations on “being.” To massively simplify that application portion of Werner’s model he points to the perceiver of a context as giving meaning to the context, literally bringing the context into being by conferring meaning. He takes this idea to an extreme in suggesting that by our “word” – literally our speaking into being – we bring contexts forth and can transform ourselves and the world we occupy by doing so. 

The inverse of this is also true of Werner’s work, that by not “being our word” we live in a state akin to an automaton simply responding to the context we encounter like “meat machines” moved around by the feelings aroused by the stimuli we experience. The process that functions to create the cause-and-effect response of the so-call meat machine is the “story” we are living inside of that we presume is real, when in fact it’s just the stories that have been conferred upon us, that we have now colluded with, and from there bring forth new stories that contain the same contexts as the stories we have incorporated. This process creates a never-ending loop of repeating the same story of our life over and over with little or no relief. 

By “speaking our word” we can bring new contexts into being, and transform the story into the one we desire wholeform. One of the flaws I perceive in the EST model is the suggesting that we lead from “being” and not “thinking” or “doing” … and, and yet there is not mechanism or process provided for creating our “word” and thereby transforming our “story” without the “thinking” required to do so. The EST model can be a very powerful to create transformation, but requires a devolution into solipsisim to function as it’s presented. 

If I take the EST model literally the Rene Descartes ontological catch phrase, “I think, therefore I am.” becomes “I think it, therefore it is.” Without too much stretching the EST model can viewed through Korzybski’s conception of maps, as a ontological distortion that might read, “The map IS the territory.” 

Richard Bandler and NLP

The NLP model starts in a very different place than the EST model. NLP begins with the idea that what we know as being real is really representation, and the process we use to create, manipulate and utilize our representations determines how well they will work for us in creating the outcomes we desire. 

Werner Erhard in the EST model suggests that transformation happens by speaking it into the world, ignoring the story of how we have known the world to be, and choosing a context that brings into being our intentions. This process, as I’ve presented it above, is known in EST circles as “being your word,” i.e.: because I say it is so it will be so. (NOTE: I love this idea, even as I see the flaws in it … flaws I see even when it works. Being personally driven in a phenomenologically empirical way to arrive at my own conceptions, the human cost of this method of living and bringing into being my intended outcomes is just too high for me to personally accept.)

In the NLP model as presented by Richard Bandler there is a cognitive process that begins and ends in representational forms of sensorial experience that are able to be intentionally modified and manipulated to create a better map of the world from the point of view of functional usefulness. The individual who perceives the world does so by the way they represent the world to themselves internally, as well as to the degree that they are able to observe the world as it is, i.e.: to align their internal representations in a way that accurately describes the external context as it is now. The step after being able to accurately represent the world as it is now, is to have the flexibility to represent the world as you’d like it to be, and to manipulate the way you internally represent your experiences to generate responses that bring about your desired outcomes. 

NLP also has a secondary application of being able to map the way others internally represent the world to themselves by calibrating their verbal and non-verbal expressions in communication. A significant part of the process of mapping the internal representations of any context, i.e.: past, present or future, is contained in the language use to express the context by the language user. 

Withing the NLP model you have multiple sub-models that are designed to make sense of the language patterns of the user, e.g.: the Meta-Model and Meta-Programs, and to use language interventions to modify these patterns to a more useful form, e.g.: reframing and hypnosis. In addition NLP users are trained to notice the non-verbal aspects in communication as well, for instance the representational system preferences of an individual in context, e.g.: visual vs auditory, or visual to auditory, or visual and auditory. Any combination and sequence of the sensory modalites can be present, and a skilled NLP user will be able to discern by tracking language usage and non-verbal patterns what these combination and sequences are as they communicate and calibrate what they are observing. 

In the NLP model this ability to calibrate the way contexts are represented internally, and to modify these representations allow the NLP user to transform their experience of the context, make new choices, and create the intended outcome with much greater facility. It is also possible to use these same skills in communicating with other to bring about intended outcomes with them as well.

Joseph Riggio and the MythoSelf Process Model

Joseph Riggio (me, in the third person) has designed the MythoSelf Process model drawing on and from both of the models presented above, the EST and NLP models. In addition there is a deep draw on and from Roye Fraser’s Generative Imprint model. 

The Generative Imprint model can be considered an applicaiton of the NLP model emphasizing the access to the excitatory bias and using wholeform communication to do that, and then leaping beyond the representation of reality within the framework of the excitatory bias to a deeper transcendent experience of being alive in a wellformed way that expresses as a pervasive sense of wellbeing and infinite possibilities. In Roye’s model this transcendent experience is the Generative Imprint and is held in “symbolic, iconic, representational form.”

“Form” is a critical consideration in Roye’s model and work. He literally being from and ends what happens in the model by accessing the form of the Generative Imprint. Accessing the Generative Imprint aligns an individual with themselves in relation to their sense of place and possibility to the Universe or the Cosmos as it’s unfolding in real time. The experience of accessing the Generative Imprint brings the indvidual into a very hightened sense of being present through time, i.e.: their past, present and future, in a deeply aware, sensorial way.

I was a student of Roye’s in an intensive seven-year apprenticeship, becoming deeply immersed in the Generative Imprint model, how to access it and apply it for myself and with others. The main processes used to access and elicit the form of the Generative Imprint are based in the NLP model and it’s applicaitons.

After working closely with Roye and observing how he interacted with his clients over several thousands of hours in the training and clinical context with him there was no doubt regarding the intensity of his use of somatic form as well as semanitc form in his work. This observation led me to the first expression of what is now the MythoSelf Process model. The first unique distinction I brought to the MythoSelf Process model that moved it some distance away from the other three models I have been presenting and discussing is the primacy of the use of the body and tracking somatic from at the macro and micro levels of expression. 

Somatic Form in the MythoSelf Process Model

The main premise of the MythoSelf Process model has always been that the ontology of the individual is grounded somaticaly, i.e.: in the body. The somatic form gives rise to semantic form as sensorial experience is expressed in body sensations and responses. In the MythoSelf Process model we know reality as we experience it in sensorial form before there is any post-sensorial representation. 

This idea of pre-representational sensorial form drives all of the transformational interventions within the MythoSelf Process model that allow a user to access and modify their awareness of reality and being, as well as the reponses available to them to take action in the world creating their intended outcomes. 

In the MythoSelf Process model we hold a primary presumption that all of our experiences, including the realization of our intended outcomes, are a function of the action we take and choose not to/fail to take. The action we take are our behavioral responses, so if we desire anything in our lives, including the desire for it to be different in some way we need to modify our behavioral responses that keep the way we experience our lives as we do intact. 

Because we accept that we are ontologically grounded somatically, and our sensorial awareness drives our experience and way of knowing the world, we cannot change our behavior without first changing how we are in ourselves, i.e: somatically, and the way we experience the contexts we occupy sensorially. So within the MythoSelf Process model transformation becomes a soma-semantic function of shifting the sensorial filters we use and the way we sort and process the information we are experiencing and responding to in the action we take (or choose not to/fail to take).

This distinction of driving behavior sensorially, but shifting what and how we are perceiving in and about the contexts we occupy create a significant distinction in the MythoSelf Process model as a a priori model of behavioral change. Within the model we never seek to directly change behavior, instead we simply change the perceptions of reality we hold in the contexts we occupy, and those we intend to occupy, and allow our behaviors to follow form that way of perceiving ourselves and the context we are in or are moving towards. (NOTE: This process can be, and often is, applied to past contexts and events as we consider them too, leading to a reorganization of how we know the world about us and ourselvees in relation to it to be, including our relationships with others … past, present and future.)

The Use of Story in the MythoSelf Process Model

A final commnent on the MythoSelf Process model for this writing concerns the use of story, specifically autobiographical narrative, in creating and stablizing the awareness of ourselves in relation to a specific perceptual position we hold and operate from to create our intended outcomes. This idea that story contains and holds our awareness intact connects the MythoSelf Process to Werner’s EST, Bandler’s NLP and Fraser’s Generative Imprint models. A distinction in the applicaition of story in the MythoSelf Process model is that we hold story as “open” versus “closed” in the way Umberto Eco suggests is possible. In the MythoSelf Process model a facilitator working with a client will create a story-form that infers the possibilities of creating and experiencing the intended outcomes of the client. The story-form connects both the specific autobiographical narrative of the individual client to the “field of meaning” that is also suggested by other stories in mythic form that support the individual in remaining in choice regardless of the extant, empirical evidience that suggests a given path, allowing them to draw on a much wider and bigger range of human experience and possibilities than they could contain on their own.

Joseph Riggio, Ph.D.
Sarasota, FL, 23 Aug 2022

Communication Mastery

Communication Mastery

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Thinking is Communication … Communication is Thinking

I was speaking with a client this morning and it came up again …

THINKING IS COMMUNICATION … COMMUNICATION IS THINKING

It’s an idea that’s plagued me for half a decade now. It’s remarkable how clearly this makes sense to me today … how obvious it is to me.

Every once in a while I like to revisit the essence of what I do and why I do it, with and for my clients … i.e.: what value I bring to the work I do and am paid for with and by clients.

Here’s my latest update on that consideration, as of this Sunday afternoon, as I sit contemplating it here on 21 August 2022.

Introduction and History:

But let’s go back thirty years or so when I was first coming into the world of NLP, and it was introduced to be as a human communication technology. At that time the idea was that NLP was a way of considering communication and its implications in human interaction. Alongside the idea or interpersonal communication, it was also presented to me that NLP was an intrapersonal human communication technology too.

In the world of NLP the way we process language (the “Linguistic” part of NLP, “Neurolinguistic Programming”) was the critical consideration, especially the nature of syntactical processing, or the sequencing of the internal representations we use to think. In NLP terms this is the V-A-K-O/G representational systems comprised of V-visual, A-auditory, K-kinesthetic, O-olfactory, and G-gustatory, also know as a 4-tuple, where O & G collapse into an overlaid, singular representational form.

Beyond the primacy of the representational systems processing, NLP also looks at linguistic processing, the nature of how language creates representations and meaning. So there are models within the NLP model that address how we process language, like the Meta-Model which looks at the processes of Generalizing, Distorting and Deleting information in linguistic representations, or Meta-Programs which look at how we preference and evaluate language on a continuum of opposites to make sense of and create meaning from linguistic representations.

Then I think forward from that early indoctrination in the NLP model to my years of studying with Roye Fraser, including his training me in the model of work he developed, the Generative Imprint model. The Generative Imprint model is a meta-application of the NLP model that uses a unique positive orientation based in the excitatory bias, using a wholeform structure of perception and communication.

As I think about the years of apprenticing with Roye what stands out most is his use of hypnotic language to create wholeform interactions. Roye’s use of language was exquisite and aimed at what he referred to as the “symbolic, iconic representation” of the Generative Imprint, or a way a person knew themselves to be whole and complete, where they experienced a pervasive sense of wellbeing. This was his forte, and his raison d’etre too.

In the early years of working with Roye I came up with my own application of the Generative Imprint model I called the Mythogenic Self Process (the “myth-making” self process), which I later modified and shortened to the MythoSelf Process. The naming of the MythoSelf Process for my model has remained consistent now for almost 25 years, although the model has been through many revisions and refinements.

It took many years for me to clarify the essence of these models, NLP, the Generative Imprint model and my own MythoSelf Process model. As I was doing this I continued to explore and study other models as well, some philosophic, some psychologic, some an overlay like phenomenology and phenomenography, some others like linguistic and mathematical models, and a deep dive into brain-, neuro- and cognitive- sciences..

However, only after I seriously dove into the exploration and study of cybernetic systems in modeling human cognition and communication was it that all the pieces began to come together. This was the beginning of a profound understanding of the structure of wholeform thinking and communication I had mastered, under Roye’s tutelage and with his intense mentoring.

The Development of SSCT | Sensory-Systems Control Theory

Once I got that deep cybernetic patterns of human perception and cognition I could clearly see the connections between sensorial awareness and symbolic representation that form the basis of what we refer to as thought, and from thought, mind.

It became obvious to me that we transform our direct sensory experiences into symbols of representation so rapidly that there is no temporal gap for all intents and purposes between the two, i.e.: sensations instantaneously are translated into symbols in our conscious cognitive experience. This process is so instantaneous and absolute that reality as we know it is comprised of the symbolic representations we derive from sensory experience, and not based on the actual sensory experience itself.

This led me to develop the theory of human cybernetic cognition that progresses from sensory experience to perception, from perception to sense-making, from sense-making to meaning-making, from meaning-making to decision-making, and from decision-making to action-taking (behavioral response). I refer to this sequential process as the “Ladder of Perception.”

Most of the Ladder of Perception occurs outside of conscious awareness in the feed-forward system from sensation to response. With training the cognitive processing from perception to decision-making can be made conscious in hindsight, looking back from action-taking/response through each of the preceding steps of the Ladder of Perception model.

With advanced training and diligent practice the processing of the steps of the Ladder of Perception can become available consciously as they are happening, and with further advanced training before they happen in the cognitive sequence. When the process that will happen in the cognitive sequence can be considered before it has occurred and created a feed-forward effect in the system adumbration of the unfolding situation becomes possible.

When you can adumbrate the situation you are experiencing, what will most likely happen based on what has happened and is happening is revealed and can be acted upon before it happens as it will if the system is allowed to continue unfolding on the path it is currently taking.

Adumbrating gives you the opening and opportunity to intervene in a system before the event you want to alter has occurred, reshaping the context and framework to allow a different and most desirable outcome to become possible than is possible in the way the current context and framework are organized and being held.

The SSCT | Sensory-System Control Theory is a model that suggests that behavior is shaped at the level of sensation, and by changing the nature of perception behavior can be shaped and will follow. When we can and do choose what and how we are perceiving in the contexts we engage in we can shape the behaviors we need to express that will create the outcomes we desire. Obversely we cannot shape behavior by trying to change our behavior directly, since all behavior is an outgrowth of perception, and if the perceptions remain unchanged our behaviors will always revert to those in alignment with our perceptions.

Sensorial Awareness as Symbolic Representation

Ultimately we want to be able to choose the outcomes we create by our behaviors, because while we cannot necessarily control the contexts we find ourselves in, we do have control over what and how we are perceiving within and in relation to the contexts that contain us.

When we choose our perceptual position we can then manifest and enact the behaviors most likely to produce the outcomes we desire. Choosing our perceptual position requires us to become aware of the symbolic representations we are responding to in the context. By noticing the symbolic forms we are responding to, we can choose to shift our perceptual position until we generate the symbolic form that will and does allow us to manifest and express the most useful behavior in regard to creating the most desirable outcome.

One of the most potent ways to shift the symbolic representation is to shift the filters we are using for our primary way of attending to what we’re experiencing at the sensorial level of awareness.

This can include changing the primary filter, say from visual to vestibular, or auditory to proprioceptive, as well as changing what we noticing for within a given representational system and how we’re noticing for that information sensorially prior to the transform from perception to sense-making (NOTE: in the MythoSelf Process model in addition to the V-A-K-O/G 4-tuple we extend it to a 7-tuple of primary representational systems, V-A-K-O-G- and Vs-vestibular and P-proprioceptive).

Then as we progress through the Ladder of Perception sequencing we can force the sorting pattern of information that would best support our manifestation and expression of the behavioral response most likely to create the outcome we desire. When we shift the filters and force the sorts in this way we begin to reset the processing pattern we use in relation to this situation and the creating the outcomes we desire. Within the MythoSelf Process model this is called “creative expression.”

Creative expression can be partially or fully realized, and is or is not, by the facility that you have with shifting the filters and forcing the sorts to create the behavioral manifestation and expression that most aligns with your ability to create the outcomes you desire. The more elegant the pattern of behavior, the more we can say that you are realizing the fullness of you most profound, potent and powerful creative expression.

When you a fully realizing your creative expression in the behaviors you manifest and express you are living in the most aligned way possible with your innate sense of self, and aligning with that in regard to your external performance. In this way you have begun to create the outcomes you desire by being most who you are, and reducing the friction and compromise in the system. Ultimately when you have refining this pattern and made it the default way you take action the system comes to rest, there is no urgency, stress, anxiety or conflict you experience in taking action in this way.

We can say that when the system is at rest, and you are expressing yourself in the most elegant way possible you are in a state of flow, or what we call your State of Perfection.

By applying the SSCT | Sensory-System Control Theory to notice what happens at the sensorial level of awareness, and in the translation to symbolic representation prior to taking action, we can refine the perceptual position to bring the system to rest.

When you have patterned in the requisite perception training to notice the perceptual position you are holding and its effect on the Ladder of Perception sequencing, and you are capable of choosing the position you adopt and hold to bring the system to rest, you are accessing the reference point of your State of Perfection.

Since the process requires you to attend to your sensorial awareness in a pre-representational way, it is useful to think of this as a somatic intention that occurs in direct sensorial experience had in the body-mind, before the translation to symbolic representation. Only after you have processed the sensorial experience somatically can you accurately identify the accuracy of the symbolic form to the sensorial reality. This transformation from sensation to symbol is a semantic transformation, turning direct sensorial experience into meanings that can ignite conscious decision-making leading to deliberate action-taking, i.e.: in response to an intentional outcome.

THINKING IS COMMUNICATION … COMMUNICATION IS THINKING

So we’ve now come full circle …

We are virtually always acting on the symbolic representations of reality we create from our sensorial experiences. The manipulation of symbolic representation is what we call thinking. Thinking in this way, as symbolic manipulation, operates as a communication process in terms of the use, interactions, applications, and manipulations of symbols, e.g.: words … i.e.: thinking is communication.

In addition to words, symbols can also be communicated in any sensory form we are capable of processing, e.g.: the modalities of the 7-tuple. We are capable of, and do, process symbolic form internally as intra-systemic cognition (processing of information that is self-generated – our own internal thoughts) and inter-systemic cognition (the processing of information that is externally present to us). We can also make a case for inter-subjective cognition as being processed in the space we share with others in simultaneity.

However, what I’ve come to treat as most significant is the communication process itself. I have seen that when you learn to communicate with an exquisite level of clarity and precision internally and inter-personally your ability to express elite levels of performance follows inevitably.

What I mean by elite levels of performance is the ability to consistently maximize positive consequences and minimize negative consequences in the manifestation of your desired outcomes. When you are expressing elite levels of performance, most typically from a flow state or your State of Perfection, you create the outcomes you desire with the minimal cost of time, energy, and resources, including your personal goodwill. We refer to this way of performing as “effortless” in the sense that you proceed through the process of perception, decision-making, action-taking, and adapting that cycle iteratively based on the feedback you get from taking action without any undue urgency, stress, anxiety or conflict.

From the outside looking in, the outcomes you produce when you are operating in alignment with your State of Perfection being and remaining intact appears effortless, and you experience it as being effortless as well, .

When you communicate with others you are expressing your thinking, and they experience your thinking as a process or their own thinking … i.e.: communication is thinking.

Therefore as I consider where I bring the highest value to my clients I realize over and over again it resides in the way I help them recognize the quality of their communication, with themselves and with others, and to refine it to higher levels of quality.

People who work with me begin to recognize the inconsistencies in their thinking and communication processes and begin to experience significant changes in their life as they improve their ability to think and communicate exquisitely.

If you’re serious about wanting to experience the state of flow, effortless performance and the kind of exquisite thinking and communication I’m referring to here let’s find a time to chat.

In the meantime I’d love to read your thoughts and open a channel to exchange our observations and considerations as you have them too.


Best,

Joseph Riggio, Ph.D.
Sarasota, FL

1000 Days of Training …

1000 Days of Training …

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My journey to becoming a Master NLP™ Trainer … and, the Architect & Designer of the MythoSelf Process and SomaSemantics

“Uchi-deshi” … that’s probably a meaningless phrase to you, unless you are a dedicated martial artist, and have hung around the martial arts world for some time, especially the Japanese arts, like Judo or Aikido.

The phrase, Uchi-deshi, closely translated into English would be “inside student,” referring to a dedicated student of the martial arts who lives in the dojo, commits to a full-time practice in the art they are studying, and takes on responsibilities to the dojo’s master teacher and to service in the upkeep and care of the dojo too.

What’s amazing is that these students not only work in the dojo, cleaning, doing minor chores, maintenance, acting as an assistant to the master, and often taking on some of the teaching role for other more junior students as well … they often pay for the privilege of being an Uchi-deshi, and must be able to support themselves financially and independently while in such an apprentice relationship.

I bring this all up because it’s the closest I can come to the apprentice model I experienced with Roye, my mentor and master, while studying the arts of NLP and Roye’s “Generative Imprint” model with him. For seven years I spent the better part of 40 weeks a year attending training programs with Roye, or assisting him when he was working with clients, and often picking him up at the airport or running to the bank to take care of something for him. It was a grueling schedule because my cost for this much training was in the range of $100K/year, plus travel and housing (there wasn’t any live in dojo to stay in, so lots of hotel rooms in addition to the few times I stayed on a sofa in Roye’s home), so I had to work full time, while also studying 8+ hours a day when I wasn’t actually in the consulting or training room with Roye.

Truth is … I wouldn’t trade day of those seven years for seven extra years of life.

There’s just no way I could be who I am today without having spent those seven years apprenticing in the manner in which I did … it was indeed grueling, often uncomfortable and discouraging, and there were many days I thought would be my last, but it was a privilege every day for those seven years.

I remember a particular moment about three months after meeting Roye for the first time, I had asked him to help me with something and he promised he would. I was confident that if Roye promised me that he could help me get something I wanted from training with him I would get it, but after weeks and weeks of waiting, and asking for it over and over, it seemed I wasn’t getting any closer to having it. So I waited some more.

This went on for months, and finally I decided if he wasn’t going to help me I would just get on with it and figure it out for myself, in fact I decided I was done with Roye, and after I completed the commitment to getting my NLP™ Master Facilitator certification with him I was out of there. So I kept at it, showing up, doing the homework, reading prodigiously in NLP, linguistics, philosophy, psychology and cognitive science, averaging a least a book a week, and in some weeks three books. I spend hours every day writing and reviewing my notes too. And, Roye would hand out what he referred to as “hypno-hymnals,” hypnotic scripts that he work on personalizing for me, with me, going back and forth using fax machines to share what I’d written and then incorporating his hand written notes in the margins back into the script that he’d send me back. I must have done this with hundreds of pages of these ‘hymnals’ over just that first year with Roye.

Suddenly, on a Sunday afternoon or a three-day workshop with Roye, sitting in the circle with him, I asked my question again, after Roye ran his typical routine of going around to everyone in the room and asking, “What do you want?” focusing us to think about why we were there that day, and what we wanted from it. When it came to me, I once again asked for the same thing I’d been asking for over the past few months, not expecting anything different than what I’d already gotten in regard to this request … nothing!

Roye did nothing to disappoint me either, because he simply acknowledged my request as he had every other time I made it, and then moved on to the next person. As expected there wasn’t any lightening from the heavens, nor some internal seismic event, just another day in the “hypnotorium” … Roye’s term for the space he set up to doing training in with his students and clients. Yet, sometime later that day, after lunch, Roye was working with a client in front of the room and did something that made what I’d been asking for over the many months since I began studying with him become crystalline clear and obvious … and, I swear to this day he subtly glanced in my direction to see if I’d picked it up. I was dazed and in awe, one of the very few times in my life I was truly speechless, because I realized in that moment that he’d shown me that very thing probably hundreds of times since I’d first asked!

Roye wasn’t holding back at all … I was just incapable of getting what he was offering until I’d seen it again and again, and again. When I finally saw it, it was as though dark scales blinding me had dropped from my eyes, and for the first time I could see the world clearly. Not only did I see what Roye had done, exactly and precisely what I had been asking him to demonstrate for me, but a thousand other things he’d been doing over those same months I’d been waiting for this moment became clear to me as well.

That was the beginning of my humbling. I have to admit prior to that moment I pretty much acted like an arrogant asshole, thinking I knew much more than I did, feeling somehow better than my peers who were so slow in picking this stuff up from my short-sighted observations. In that moment of revelation I realized how little I knew, and for the first time grasped some idea of how deep the rabbit hole I climbed into when I entered the hypnotorium went … a lot further down than I could see from where I was standing was about the only thing I was sure of that day.

Well, obviously, since I’m telling you this story, I didn’t quit, in fact that’s when I doubled down and committed to being available for every weekend, every workshop and anything that Roye would open up to me. I also began making time to join training with Richard Bandler whenever I could, and other famous (to me) NLP™ Trainers like John Grinder and Robert Dilts … I went everywhere and saw everyone, including some of the most famous hypnotists I could catch up with whenever possible. Not a week went by where I wasn’t reading two or three books simultaneously and spending hours on bulletin boards in the early Internet days. I was in … hook, line and sinker, a fish out of water, determined to master the art of swimming … even if that meant upstream and against the current until I got it.

As I said already, that was the start of a seven year apprenticeship with Roye, one I’m eternally grateful to him making available to me … even though I believed I earned every opportunity given to me, with my sweat, blood and tears offered up as payment in full. That was in the late 1980s, and my the early 1990s I was working full time as an NLP™ Trainer and Consulting, working with sales teams internationally, and eventually working my way up to the C-Suite doing leadership development workshops and coaching senior executives for multinational corporate clients.

There was a famous SNL (Saturday Night Live) skit in the early days of that television show, where the comedian Garrett Morris played the baseball player Chico Escuela. In that skit Chico would say, “Baseball been berry, berry good to me.” mimicking the real live MLB player, Sammy Sosa’s Dominican accent. It was a funny skit that stuck with me, and I often think in the privacy of my own mind, “NLP been berry, berry good to me.”

I liken my journey so far to a kid who began playing sandlot baseball, one of millions, who makes it onto a Little League team, maybe one of ten to make that transition from the sandlot successfully. And, then moving along getting on a high school team and then a college team, leaving behind may as many as 10,000 of the kids who all began throwing baseball around with their friends, or if they were lucky enough, playing catch with a father who showed them how throw a baseball properly. Finally, one of a 1000 of those college players makes it through the minor leagues and into MLB, getting drafted by a team who give them a shot, and if they are good enough they then get the honor of entering baseball’s Hall of Fame, maybe one of a million or more.

I’m one of those lucky guys who’s been given the opportunity to do what so many others who picked up a book and read about hypnosis or NLP or coaching, and then found someone to take a class with, and maybe finished a certification program of some kind and even started a part-time practice, hoped to achieve. I’ve traveled around the world training some of the very top, elite performers in every field of excellence, and I’ve been paid very well to do it … enjoying what I so often refer to as a magical life. I know it all began when I stumbled across an ad to go to a single 3-day training on the old Blue Dell Farm, in Pemberton, NJ, where Roye had set up his hypnotorium, and I made that first phone call to find up more about it.

Ever since then I’ve been saying that life has been “… berry, berry good to me.”

All the best,

Joseph Riggio, Ph.D.
Architect & Designer of the MythoSelf Process and SomaSemantics

P.S. – I’ve trained just a handful of folks in my version of taking on apprentices like Roye invited me to be with him, at least two of them picked up their roots and moved to live close to where I was living at the time to have that kind of access, another couple I can think of just came to anything and everything I was doing until they absorbed enough of what was going on to claim mastery themselves, and at least one of these folks lived with me as a housemate for a while literally pestering me in daily conversations and dialogue, and picking up everything … almost by osmosis you could say.

I don’t really have a formal program for Uchi-deshi, nor can you come and live me, but I am opening a very limited and small window for anyone who thinks they might want to explore engaging in an intimate mentoring relationship to master the art of transformational change with me. I have “graduated” the last of the group I’d been working with in this way, and I’m ready to work with a few more folks who are up to the commitment to becoming one of the best there’s ever been … because not only do I think of the folks who have studied with me this way, but their reputations now precede them as the master’s they’ve become (if you are interested I’m happy to set it up for you to speak with a few of them to help you decide after we speak and agree that it might make sense for you to drink the potion Alice found, and enter the warren for a while …

Just go here to arrange an appointment … https://live.vcita.com/site/josephriggio/online-scheduling?service=k1zlmegpqkoykvri

NOTE: This link will only be available for a limited time, so if you’re interested schedule a time now. I reserve the right to cancel this opportunity at any time without notice, but I trust if the student is ready …

Distinctions of NLP, The Generative Imprint Model & the MythoSelf Process

Distinctions of NLP, The Generative Imprint Model & the MythoSelf Process

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Orientations to Living The Good Life …

 

Digging Into The Distinctions:

  There is a clear distinction between the MythoSelf Process, which was founded on the technology or NLP as applied in the unique work of Roye Fraser’s “Generative Imprint” model, and NLP as a standalone model of work. Since the early 1990s as the MythoSelf Process model was originally emerging it has been significantly further developed and transformed into something less like either NLP or the Generative Imprint models than it appeared to be at first. The most obvious distinction, and the one I’ll focus on here, is in regard to the differences between a subjective and inter-subjective model of work. NLP speaks directly to the subjective, but wants to ignore the inter-subjective for the most part. It does this by representation and representational processing at the core of individual experience, wholly within the individual and their capacities as an individual. The Generative Imprint model also starts with fundamental assumptions that are largely subjective in nature, which include an assumption about the assault on the essential subjective experience of the individual in relation to their interactions with others, something Roye Fraser referred to as “sensitizing imprints.” In both, the NLP and the Generative Imprint models, we can identify a primary assumption that the individual can take control of their experience uniquely and solely in terms of the subjective nature of reality.  

Distinctions of The NLP Model:

  NLP proposes that the experience of reality is held in the sensorial representations experienced and manipulated by the individual, referred to as modalities, including the sub-distinctions of those representations, referred to within the NLP model as submodalites. The modalities address by NLP are the five sensory channels of perception, sight, sound, feeling (which they refer to as kinesthetics), taste and smell. Access to the modalities held by and being manipulated by the individual that form their subjective experience, and knowledge of what “reality” is for them, can happen by observing their non-verbal expressions such as eye movement patterns or body movements, including breathing patterns. The modalities that are present for an individual are also observable in their language use and the patterns of linguistic expressions they employ. NLP places a large emphasis on language and its internal structure, and also the way language creates results and outcomes in the world, for the language user and those they interact with as well. An example of this is how language can be wellformed or ill-formed, meaning internally consistent and in alignment with the external reality being represented by the language used. A specific case might be the distinction within the NLP model of associated or disassociated representation in language, “When I went to the party …” versus “When you go to a party …” when the individual is expressing their own experience of going to a party. If the individual knows they are referencing their own experience, and use the dissociated form to describe it we might say within the NLP model that they expressing their experience in an ill-formed way. A component of NLP is also their use of hypnotic protocols, including direct “conversational” hypnosis based on the patterns of Milton Erickson, or what has become known as Ericksonian hypnosis. NLP also uses metaphor as another kind of hypnotic protocol, where hypnosis refers to an altered perception of reality that creates the possibility for hypersensitivity to suggestion. Another particular aspect of NLP is that as one of the co-developers of the model, John Grinder puts it, the model is primarily epistemological, meaning it is about how we know what we know about our assumptions about reality. NLP seeks to access and modify the internal organization of the way we hold and process subjective experience epistemologically, via the tools and techniques described above, as well as others beyond the scope or necessity of what I’m presenting here and now.  

Distinctions of The Generative Imprint Model:

  The Generative Imprint model uses all of the above mentioned components of NLP and has some additional, unique ways to approach accessing and modifying individual subjective experience. There are two aspects of the Generative Imprint model that stand out in this regard, the attention to and use of idiomatic expressions and idiosyncratic behaviors. These two aspects of attention and use within the Generative Imprint model are aimed at capturing the unique ways in which an individual represents, holds and relates to their personal experience and conceptions of reality. Using the technology of NLP and some of the unique ways developed by Roye Fraser to get the subjective representation of reality, the Generative Imprint model aims at getting to the personal “iconic, symbolic representation” of being alive and well that Roye referred to as the “generative imprint.” This is a specific wholeform internal configuration of sensory representations in all of the sensory modalities of sight, sound, feeling, taste and smell, although the individual may or may not be simultaneously aware of the entire wholeform configuration. When the generative imprint is elicited and accessed there are also specific idiomatic and idiosyncratic forms that emerge in simultaneity with the wholeform iconic, symbolic representation. The effect of accessing the generative imprint is an acknowledgement of being alive in relation to an orientation towards possibility and a pervasive sense of wellbeing. For the individual who experiences this work the affect is very powerful for them in resetting themselves ontologically. In this way Roye’s Generative Imprint model differs from the NLP model, in that it’s ontologically organized, and seeks to shift the individual’s relationship to the quality of their experience of being. In my opinion this is a fundamental distinction, and the most significant distinction between the NLP and Generative Imprint models.  

Distinctions of The MythoSelf Process Model:

 
A specific distinction of the MythoSelf Process model is that sense of being at one’s best, and the directionality it generates, is accessed somatically though the elicitation and identification of a very precise micro-muscular configuration, and the sensorial form that arises from that configuration as it’s held in narrative form.
  The MythoSelf model shares many of the aspects found in both the NLP and Generative Imprint models. The original MythoSelf Process model, at the time referred to as the Mythogenic Self Process, was a unique presentation and delivery of the Generative Imprint model, with an emphasis on functionality or praxis. The intention of the Mythogenic Self Process was to align the individual who experienced the Process to gain access to the way of being that becomes possible using the technology of the Generative Imprint model in the application of living their lives. The effect of experiencing the Process was an instantaneous dropping away of all worry or concern and an accompanying sense of compelling directionality about a positively organized future. While the original descriptions of the MythoSelf Process model stated it was also an ontologically organized model, due to the orientation to shifting the sense of how the individual experienced their way of being, and how that reoriented them towards a new sensational way of living their life, later descriptions began to recognize the more aesthetic orientation of the model. The Process is primarily organized aesthetically, integrating the sensorial experience of delight in discovering unique micro-muscular movement patterns that are somatically held, and aligning them with the unique personal semantic configuration of the individual’s autobiographical narrative. What makes the MythoSelf Process unique is that it places the individual directly in the stream of the human narrative where assumptions about reality are formed, and then provides the tools to subjectively examine the inter-subjective assumptions held there. Experiencing the Process moves the assumptions about reality outside of the medium of language, and places them in the domain of direct sensorial experience. Then the model continues beyond that, seeking to integrate the personal, subjective narrative with the interpersonal, inter-subjective narrative, which largely holds these assumptions about reality in place in the social context. Of course, beyond the social narrative, there are also tradition and ritual, and other cultural artifacts, e.g.: art, that hold the assumptions about reality intact socially, until they change. The totality of the impact of the subjective and inter-subjective assumptions about reality on the individual are held within the context of the MythoSelf Process model to be the basis of their ontological awareness, or what we could more commonly, or familiarly, call their consciousness. Within the MythoSelf Process model the individual’s sense of ontological awareness, or consciousness, is held to be a specific aesthetic orientation towards how they know themselves to be alive and well. In it’s most current form, the MythoSelf Process model gives rise to a very powerful sense of well-being, or being at one’s best, and a strong orientation to a positively held future, as in the Generative Imprint model. The Process provides this access to the subjective and inter-subjective assumptions about reality in relation to the ontological, aesthetic orientation that is the foundation of the MythoSelf Process model. A specific distinction of the MythoSelf Process model is that sense of being at one’s best, and the directionality it generates, is accessed somatically though the elicitation and identification of a very precise micro-muscular configuration, and the sensorial form that arises from that configuration as it’s held in narrative form.  

Accessing The Narrative Form Within The MythoSelf Process Model:

 
Therefore the authoring process, while essentially subjective, cannot leave behind the inter-subjective artifacts assimilated and incorporated as function of being and living as a human among other humans in the unique and specific, place and time, of their being.
  The narrative form that becomes a specific distinction of experiencing the MythoSelf Process is autobiographical in nature, but continues into the future where one’s life is presumed known, but hasn’t happened yet. This projection of possibility and directionality that forms the structure of the future oriented autobiographical narrative that arises from experiencing the Process is referred to as one’s Life Story, or the “story of your life” within the model. The sensation of a known future that just hasn’t happened yet, held in autobiographical narrative form, is a particular application of personal adumbration. Another specific distinction of the MythoSelf Process is that it address the inter-subjective quality of authoring the autobiographical narrative that is one’s own life story. There is a recognition that the subjective and the inter-subjective aspects of consciousness cannot be separated or fragmented, because we all are formed and exist in relation to a cultural/social context. Much of this context is shared and embodied in language and it’s form, as they arise temporally and spatially in the here and now of the individual’s subjective experience. Therefore the authoring process, while essentially subjective, cannot leave behind the inter-subjective artifacts assimilated and incorporated as function of being and living as a human among other humans in the unique and specific, place and time, of their being.  

The Experience Of Aesthetic Phenomenography As Expansion:

 
In part what the MythoSelf Process model seeks to impart is a fully realized conscious awareness of the phenomenographic assumptions about reality that are present for the individual, and to expand the conceptual space they can and do access as a result of that burgeoning awareness.
  Accessing and authoring one’s own Life Story shifts the phenomenological and phenomenographic awareness for the individual experiencing the Process. There is an explicit, specific awareness of consciousness that becomes possible and present as a function of what happens when the specific micro-muscular configuration of being at one’s best is accessed and organized. The subjective and inter-subjective phenomenological experience then becomes embodied as a result of experiencing the Process with someone trained to facilitate it. When one becomes aware of their own embodied phenomenological experience, as somatic response and allows themselves to acknowledge the impact and relationship of their body-based responses to sensorial data, the hold on them of linguistic and cultural artifacts loosens so they can examine them with some degree of perspective. This naturally repositions them both ontologically and aesthetically in relation to their subjective and inter-subjective assumptions about reality. It is the aspect of awareness of the inter-subjective phenomenological assumptions that makes the model phenomenographic as well as phenomenological. In part what the MythoSelf Process model seeks to impart is a fully realized conscious awareness of the phenomenographic assumptions about reality that are present for the individual, and to expand the conceptual space they can and do access as a result of that burgeoning awareness. This expansion of conceptual space gives them more room to play with the assumptions they make about their Life Story, and especially how they choose to adumbrate what is possible, and even likely, for them in their future. 

As the individual becomes more familiar with accessing their own state of perfection, the specific soma-semantic configuration of how they are at their best, they become more capable and interested in authoring their own Life Story. As a function of authoring their Life Story, the individual who has experienced and assimilated the work of the MythoSelf Process begins to author themselves, by taking control of how they shape their future before they arrive in it … an adumbrative act that is aesthetically organized. The idea of becoming aethetically phenomenologically and phenomenographically organized as the preferential lens of one’s own being, at the subjective and inter-subjective level, and from that authoring the self narrative that is one’s own autobiographical life story is the fundamental distinction of the MythoSelf Process. The experience of the MythoSelf Process with a trained facilitator is essentially an aesthetically organized, phenomenographic exploration and resetting of one’s life as they know themselves, others and the world they share, to be in the here and now … expanding the breadth, depth and range of the conceptual space of being and becoming they are able to occupy and play in … and from that, how they may choose to author their own future, on their own and in relation to others.   Joseph Riggio, Ph.D. Architect & Designer of the MythoSelf Process and Soma-Semantics   P.S. – I love reading and responding to your comments, and I’d especially love to hear what you think about my descriptions and distinctions of the models in this particular post …
Revisiting: Pathways to A High-Ticket Coaching Or Consulting Practice

Revisiting: Pathways to A High-Ticket Coaching Or Consulting Practice

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Or … The Gravesian Way To Making A Great Living As A Coach/Consultant/Trainer …

Graves Business Model Venn Diagram JSR

 

Okay … the idea of the Venn Diagram showing this particular intersection isn’t mine, but the commentary around it is …

Let’s take a closer look together … shall we?

 

[NOTE: I originally wrote this as a post on my blog where I’ve been talking the Graves Model for years. This model identifies what most drives perceptual, decision-making and behavioral responses that people default to generally, all other things being equal. The fundamental point here is that unconscious values drive responses. When you can recognize how your values shape your responses, and the way values shape the responses that others make, you can make choices that serve you more powerfully in your business. It’s not so important to try to master the Graves Model, as to get the underlying values that form business decisions that shape a business’ outcomes.]

Most of the build your coaching business gurus will point you towards what I’m calling out as the Reflective Thinking/Graves Six position where you supposedly make money by pursuing your passion … e.g.: your Million Dollar Message B.S.

BUT … while you can indeed make money by overlapping What You’re Passionate About resides and where What Your Clients Want and Are Willing To Pay Handsomely To Get overlap … there ain’t no guarantee that’s gonna happen …

BECAUSE there’s no guarantee that what you’re passionate about … or your message, life story, insights, calling, whatever … is going to resonate with what customers and clients are willing to pay handsomely for today.

Now if you notice most of these “Gurus” are following the path that most of the  on-line business/marketing gurus will point you toward (and mostly follow themselves) … i.e.: the place where What You’re Good At and What Clients Want and Will Pay Handsomely For overlap. This is the Reactive Thinking/Graves Five position on the diagram, and you can indeed make loads of money when you follow this path to riches.

In other words, the Reflective Thinking/Graves Six Do What You Love Gurus seldom follow their own advice precisely, except when there’s a lucky accident and they are actually at the Integrative Thinking/Graves Seven position (think Oprah Winfrey).

I point to this position in the middle of the diagram where all three circles overlap … (BTW this is where the money you can earn is for all intents and purposes unlimited), so it all comes together for them.

Just to complete the outer positions, 90% of folks who have businesses that are actually jobs are stuck in the Reflexive Thinking/Graves Four position, where What You’re Good At and What You’re Passionate About overlap. (NOTE: This is Michael Gerber of “The E-Myth” fame refers to as the technician’s ‘entrepreneurial spasm’.)

OKAY, SO HERE’S THE “SKINNY” AS I LIKE TO SAY …

YOU HAVE TO DECIDE EXACTLY “WHY” YOU WANT TO RUN A COACHING/CONSULTING/TRAINING BUSINESS!!!

(Or, what you get from your coaching/consulting/training business will not necessarily be what you want or expect to get from it.)

What To Do About It …

(If You Really Want To Build A High-Ticket Practice)

A great majority of folks who are good at what they do, but ain’t making no money, are operating at a Reflexive Thinking/Graves Four position on this diagram. It’s simple and kind of stupid (I’ll explain why later on, give me a minute to get there …)

Most folks who are willing to do what it takes, are at a Reactive Thinking/Graves Five position on the diagram, and are building businesses that make money, sometimes tons of moolah, but they aren’t necessarily that happiest folks on the planet (in fact they are often the most anxious folks on the planet, always waiting for the house of cards they built to implode).

When you leap to the Reflective Thinking/Graves Six position you find that there’s a whole spectrum of success, from what is utter financial failure to super financial success and independent wealth. Yet, these folks are living in a dream expecting to live the dream, i.e.: doing well by doing good, regardless of the fact the reality is that most of the time they are more interested in what they want to do for themselves than helping out the world as a form of service or sacrifice.

Now that ain’t saying that folks who are operating out of the Reflective Thinking/Graves Six value set aren’t doing good work, it’s just that the reality is that most of the time that decision is based on what NLPers (folks trained in NLP/neurolinguistic programming) call Sorting By Self and Internal Reference. In other words they decide what’s most right by their own internal measure and not necessarily what would in fact most serve the world-at-large.

For example a whole lot of these folks drive expensive SUVs and many drive expensive sports cars, that ain’t doing a whole lot for the planet they claim to love, or being particularly respectful of the percentage of resources they use compared to the least privileged folks on the planet. And those in the coaching/consulting industry don’t stay local/buy local/work local either, because they are getting on planes to go to the conventions where their tribe meets up and when they’re not flying to meet their tribe they’re looking to hook up with some tribe in Fiji or Patagonia or the Himalayas on holiday.

Once again, I’m NOT condemning these folks … good on the if they’ve found a way to satisfy their deepest desires and making the dosh they need to pursue them fully. BUT, as I said this is as much a lucky coincidence as it is strategic planning, and even then this is NOT the path to sainthood regardless of how many Salutations to the Sun you’ve done, or how many hours you’ve spent meditating mindfully, or even if you’ve spent two years of your youth in the Peace Corps.

The main point for anyone who’s trying to build a high-ticket practice is to get that if you want to be on the path to success that is strategic, then you’ve really got to look at why you want this and how you expect to pull it off in the real world where no one cares about your intention …

That’s right … NO ONE CARES ABOUT YOUR INTENTION!

ALL FOLKS CARE ABOUT ARE WHAT THEY WANT AND,
HOW YOUR ACTIONS HELP THEM GET THAT … OR NOT!

(NOTE: There is an exception to this as well … when folks believe and expect that you will help them get what they want, even when that doesn’t turn out to be true after the fact.)

So think about it … WHY DO YOU WANT TO BUILD A HIGH-TICKET COACHING, CONSULTING OR TRAINING PRACTICE???

In other words answer these two question for yourself:

1. What do you expect to get from building a high-ticket coaching, consulting or training practice?

2. How will getting this satisfy your deeper desires and values beyond just making money (unless your at Reactive Thinking/Graves Five, just making money is not going to keep you happy).

Now going back a step …

If you both want to make money AND satisfy your deeper desires and values you’ll need to come to terms with a couple of things …

FIRST … you MUST satisfy the intention to serve your clients based on “What Your Clients Want and Will Pay You Handsomely For” … if you’re NOT starting here you are NOT operating strategically with regard to building a High-Ticket Practice.

AND … you MUST satisfy the intention to serve “What You’re Passionate About” as well.

Now, that may sound like I just recommended that you follow the Graves Six pathway to success, and that’s ALMOST correct, but as they say in the infomercial world … “WAIT THERE’S MORE!”

REMEMBER … there’s absolutely no guarantee that “What You’re Passionate About” and “What Your Client’s Want and Will Pay You Handsomely For” are aligned or will come together … if those two things aren’t also “What You’re Good At” too.

Because typically High-Ticket Clients almost always go to someone who is an expert, who does the best quality work, for what they want and expect to pay handsomely for as well. In other words, they seek out folks who are good at what they do as their primary criteria (even when they get it wrong because someone has created a reputation built on sand … probably a savvy Six BTW).

 

For BOTH YOU AND YOUR CLIENTS to be deeply satisfied you need to be in the Reactive Thinking/Graves Five zone for them … AND the Reflective Thinking/Graves Six zone for you!

And, in the world of this model Reactive Thinking/Graves Five and Reflective Thinking/Graves Six together equal Integrative Thinking/Graves Seven when it comes to building a High-Ticket Coaching, Consulting or Training Practice that satisfies BOTH YOU AND YOUR CLIENTS!

 

Summing It Up

Simply put, STOP PAYING ATTENTION TO THE MAGICAL THINKING WORLD OF THE GET RICH QUICK BY DOING WHAT YOU LOVE Gurus!!!

While there’s nothing wrong with doing what you love … HECK I RECOMMEND IT … you aren’t going to have the chance to work with the High-Ticket clients you want, or to strategically satisfy your desire to make more money … or get filthy, stinking rich for that matter … if you don’t move out of the position you’re in to a position where you really do satisfy all the people in the equation BASED ON THEIR CRITERIA AND NOT YOURS ALONE.

As the wise men say, there are many paths to the top of mountain, but whether you get up there broken and defeated barely having survived, happily trekking with a merry band of sherpas and stopping for a week in basecamp before you turn around and head down never having seen the peak, or travel all the way in a luxury helicopter is up to you.

If you want to you can indeed have it, and knowing WHO you are, is at least as important as WHAT to do and HOW to do it … this is the world of Integrative Thinking/Graves Seven autonomy and success … and, here’s a little secret, when you are operating from WHO you are, you begin to gain unprecedented insight into WHO your clients are as well.

So if your guru isn’t starting there with you, i.e.: WHO you are, as the basis for designing the offers you build your HIGH TICKET Coaching/Consulting/Training business around, then at least remember this wise saying … CAVEAT EMPTOR (i.e.: buyer beware).

Joseph Riggio, Ph.D.
Architect & Designer of the MythoSelf Process, Soma-Semantics and Generative Flow

P.S. – Leave a comment and let me know what you think  … if you’d like to get a little more clarity on your current identity and values in regard to your business, I can talk and walk you through where you are on the diagram today and help you make the move to the center of yourself in about 15 minutes . If you’d like to pursue it you can schedule a call here …

Schedule Your Short Complimentary 15 Minute Call with Me Here

Seeing Wholeness

Seeing Wholeness

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The Key To Transformational Embodiment 

About 30 years ago I began searching for the universal ”skeleton key” to transformational change.

By the mid-1990s I had come to the conclusion that the ”key” to transformational change was part of what I began calling the somatic ground of being … embodiment … the foundation of ontological experience and awareness. This led to an approach using somatic interventions to instigate ontological transformation.

I remember sitting in the “Hypnotorium” with Roye at the front doing something with someone, a piece of profound transformational hypnosis.

This is very different from what many think of as hypnosis, i.e.: “You are getting sleepy … your eyes are getting heavy, tired, and they want to close … just let them close, NOW … going deeper into a deep, deep sense of relaxation … let yourself float down, even deeper, still …” and then some suggestions about stopping smoking or losing weight, or some other habit interruption and reframing.

It’s also obviously very different from stage hypnosis, (same script followed by), ”Now you will follow my suggestions … when I snap my fingers you will open your eyes, and when I mention the word “hypnosis” you will cluck like a chicken …” No, not anything like that at all.

Transformational hypnosis was … is … the art of shifting the ontological awareness you operate from about reality, what is real and how it is organized, and most importantly your place in relation to it.

Within the art of transformational hypnosis there is an intention not to change symptoms or behavior at the surface, but the structure of your perception at a deep and essential level, all the way down to the core of your sense of identity.

Now the way I was learning about how Roye worked was presented in what he referred to as “wholeform” … never truly broken down into steps to follow, but instead presented as a complete piece of work.

Someone would come in and present a life issue they were facing and within … a significant choice in a relationship maybe, or the need and desire to make a major change in their profession or lifestyle, it might be they were dealing with a major loss and were struggling with processing it fully, and as often it would have been someone who was simply stuck and yearning for a breakthrough to an imagined future that infuriatingly continued to elude them.

Roye would refer to whatever it was that the person presented as the ”presenting problem” and point out that it was simply the lens to a solution. The trick of course was to be able to elicit and discern the solution that had been obfuscated by the presenting problem and remained unavailable to the one presenting it.

So I would come, a couple or a few times a month, or even weekly, to sit in the Hypnotorium with Roye to learn the secrets of the deep art of transformational hypnosis. I have to admit that for months the entirety of it eluded me and all I could gather from what he was doing at the front of the room was bits and pieces of technique.

Maybe I would pick up a way of leading someone into an altered state with some bit of language. Or, I’d notice that Roye would alter his posture to be more like the person he was working with, and yet with all these bits and pieces I was gathering my skill remained mostly limited to working at best at the surface of things.

Then it happened …

I think maybe I was tired, or frustrated, but I’d given up trying to “get it” and I just sat there as Roye was doing a piece of work with someone and I saw the whole thing!

This wasn’t the process he was using, or what he was doing, it was what he was noticing about the person in front of him. They are the whole thing!

This is where the magic happens. I got that absolutely in that instant, as fleeting as it was and as difficult to recapture. By trying to “get it” … looking and listening for what it was, I remained unable to get the “whole thing” … the entirety of what happens moment to moment as you are with someone.

The “whole thing” is the entirety of how someone is organized in any given moment AND how they change moment to moment in an endlessly choreographed dance of dynamic movement.

This way of seeing became the essence of the work I do and teach in MythoSelf Process and Soma-Semantics models.

I proposed we have a fundamental, ontological state of being that is innate to us, because of the deep integration between the somatic and semantic structure of wholeform experience that treats the body-mind as an integrated singularity. This state of being always emerges in wholeform as a singularity all at once.

The wholeform ontological structure contains the entirety of the way we are within our bodies, how we use them, move within them and move through them, and the language forms that arise to inform us and others via the descriptions of the subjective experience we are having as we do.

One of the primary teaching distinctions of the MythoSelf Process and Soma-Semantics is the art of Seeing Wholeness.

Yet Seeing Wholeness remains elusive, as it did for me for months of my early training with Roye, only becoming apparent in that first instance as a wholeform experience of undifferentiated wholeness that was the true essence of the person I saw for the first time that day.

 

Seeing The Wholeform Of Wholeness:

To see wholeness you cannot be looking for the pieces or the parts, as wholeness only exists in the wholeform.

This is what makes it so hard for folks to learn … the letting go of trying to see what they cannot yet discern for themselves.

For most people to learn to see wholeness you must allow yourself to see it through the eyes of someone who can already see it, and see what they are seeing, not what you are looking for yourself.

This of course is a kind of trick you must learn for yourself, i.e.: to see through the eyes of another.

What you’re noticing for is the entirety of whatever you are present to, not the parts of the entirety. Of course the entirety includes you, since you are present as well.

Wholeness always includes whatever happens between you and what you are noticing, and it is there that the magic of the wholeform experience becomes most present … in the space between.

To put this another way, I always feel the wholeform experience before I can see it, but once I can feel it I can’t help but to see it as well.

What we call adumbration in the MythoSelf Process and Soma-Semantics training forms the basis for seeing wholeness … the ability to foresee what is emerging as it emerges, or even a microsecond or so before it is apparent in any ordinary sense of being able to see it.

As crazy making as this seems to see wholeness you must allow yourself to feel it coming before it’s there within yourself. Then you must allow yourself to stop looking for anything and just notice for everything, because when you are tracking for wholeness everything changes all at once.

When you are noticing for wholeness you do not only notice that someone has moved an arm or a leg, or that they smiled or frowned, or that their voice changed in someway such as increasing or decreasing in volume or pitch. You notice for the way they are now entirely different AND they moved an arm or a leg, or that they smiled or frowned, or that their voice changed in someway such as increasing or decreasing in volume or pitch.

By getting caught by the arm or a leg moving, or that they smiled or frowned, or that their voice changed in someway such as increasing or decreasing in volume or pitch, you lose the sense of the wholeform, and you lose any ability to see wholeness.

Wholeness flows.

Wholeness doesn’t exist in any moment and it does in every moment. It is the ability to see the grand pattern of change and transformation, and to notice for how that pattern organizes itself in alignment with some future, teleological wholeform possibility.

Using the information that is present by tracking the Soma-Semantic (whole)form you can then assist whomever you are working with to align themselves with that wholeform possibility as the possibility of choice. This then becomes the trajectory along which they propel themselves into their chosen future.

NOTE FOR MYTHOSELF PROCESS FACILITATORS AND TRAINERS:

When you can do this you are doing the MythoSelf Process, and only when you are doing this, doing anything else is something, but not the MythoSelf Process.

Merry Christmas 2018!

Joseph Riggio, Ph.D., Parsippany, NJ
Architect & Designer of the MythoSelf Process,a SomaSemantics and Generative Flow

Pathways To A High Ticket Coaching Or Consulting Practice

Pathways To A High Ticket Coaching Or Consulting Practice

by ·

Or … The Gravesian Way To Making A Great Living As A Coach/Consultant/Trainer …

Graves Business Model Venn Diagram JSR

 

Okay … the idea of the Venn Diagram isn’t mine, but the commentary around it is …

Let’s take a closer look together … shall we?

 

Graves Business Model Venn Diagram JSR

Most of the “Build Your Coaching Business Gurus” will point you towards what I’m calling out as the “Graves Six” position where you supposedly make money by pursuing your passion … e.g.: “Your Million Dollar Message” B.S.

BUT … while you can indeed make money by overlapping “What You’re Passionate About” resides and where “What Your Clients Want and Are Willing To Pay Handsomely To Get” overlap … there ain’t no guarantee that’s gonna happen …

BECAUSE there’s no guarantee that what you’re passionate about … or your message, life story, insights, calling, whatever … is going to resonate with what customers and clients are willing to pay handsomely for today.

Now if you notice most of these “Gurus” are following the path that most of the “OnLine Business/Marketing Gurus” will point you toward (and mostly follow themselves) … i.e.: the place where “What You’re Good At” and “What Clients Want and Will Pay Handsomely For” overlap. This is the Graves Five position on the diagram, and you can indeed make loads of money when you follow this path to riches.

In other words, the Graves Six “Do What You Love Gurus” seldom follow their own advice precisely, except when there’s a lucky accident and they are actually at the Graves Seven position (think Oprah Winfrey)

I point to this position in the middle of the diagram where all three circles overlap … (BTW this is where the money you can earn is for all intents and purposes unlimited), so it all comes together for them.

Just to complete the outer positions, 90% of folks who have businesses that are actually jobs are stuck in the Graves Four position, where “What You’re Good At” and “What You’re Passionate About” overlap. (NOTE: This is Michael Gerber of “The E-Myth” fame refers to as the technician’s entrepreneurial spasm.)

 

OKAY, SO HERE’S THE “SKINNY” AS I LIKE TO SAY …

YOU HAVE TO DECIDE EXACTLY “WHY” YOU WANT TO RUN A COACHING/CONSULTING/TRAINING BUSINESS!!!

Or, what you get from it will not necessarily be what you want or expect.

What To Do About It …

(If You Really Want To Build A High-Ticket Practice)

A great majority of folks who are good at what they do, but they ain’t making no money, are operating at a Graves Four position on this diagram. Simple and kind of stupid (I’ll explain why later on, give me a minute to get there …)

Most folks who are willing to do what it takes, are at a Graves Five position on the diagram, and are building businesses that make money, sometimes “tons of moolah,” but they aren’t necessarily that happiest folks on the planet (in fact they are often the most anxious folks on the planet, always waiting for the house of cards they built to implode).

When you leap to the Graves Six position you find that there’s a whole spectrum of success, from what is utter financial failure to super financial success and independent wealth. Yet, these folks are living in a dream expecting to live “the dream,” i.e.: doing well by doing good, regardless of the fact the reality is that most of the time they are more interested in what they want to do for themselves than helping out the world as a form of service or sacrifice.

Now that ain’t saying that folks who are operating out of the Graves Six Value Set aren’t doing good work, it’s just that the reality is that most of the time that decision is based on what NLPers (folks trained in neurolinguistic programming, or NLP) call “Sorting By Self” and “Internal Reference.” In other words they decide what’s most “right” by their own internal measure and not necessarily what would in fact most serve the world-at-large.

For example a whole lot of these folks drive expensive SUVs and many drive expensive sports cars, that ain’t doing a whole lot for the planet they claim to love, or being particularly respectful of the percentage of resources they use compared to the least privileged folks on the planet. And those in the coaching/consulting industry don’t stay local/buy local/work local either, because they are getting on planes to go to the conventions where their “tribe” meets up and when they’re not flying to meet their “tribe” they’re looking to hook up with some tribe in Fiji or Patagonia or the Himalayas “on holiday.”

Once again, I’m NOT condemning these folks … good on the if they’ve found a way to satisfy their deepest desires and making the dosh they need to pursue them fully. BUT, as I said this is as much a lucky coincidence as it is strategic planning, and even then this is NOT the path to sainthood regardless of how many Salutations to the Sun you’ve done, or how many hours you’ve spent meditating mindfully, or even if you’ve spent two years of your youth in the Peace Corps.

The main point for anyone who’s trying to build a High-Ticket Coaching or Consulting Practice is to get that if you want to be on the path to success that IS strategic, then you’ve really got to look at WHY you want this and how you expect to pull it off in the real world where no one cares about your intention …

 

That’s right NO ONE CARES ABOUT YOUR INTENTION!

ALL FOLKS CARE ABOUT ARE WHAT THEY WANT AND HOW YOUR ACTIONS HELP THEM GET THAT OR NOT!

(NOTE: There is an exception to this as well … when folks believe and expect that you will help them get what they want, even when that doesn’t turn out to be true after the fact.)

 

So think about it … WHY DO YOU WANT TO BUILD A HIGH-TICKET COACHING OR CONSULTING PRACTICE???

In other words answer these two question for yourself:

1. What do you expect to get from building a high-ticket coaching or consulting practice?

2. How will getting this satisfy your deeper desires and values beyond JUST making money (unless your at Graves Five, JUST making money is NOT going to keep you happy).

Now going back a step …

If you both want to make money AND satisfy your deeper desires and values you’ll need to come to terms with a couple of things …

FIRST … you MUST satisfy the intention to serve your clients based on “What Your Clients Want and Will Pay You Handsomely For” … if you’re NOT starting here you are NOT operating strategically with regard to building a High-Ticket Practice.

AND … you MUST satisfy the intention to serve “What You’re Passionate About” as well.

Now, that may sound like I just recommended that you follow the Graves Six pathway to success, and that’s ALMOST correct, but as they say in the infomercial world … “WAIT THERE’S MORE!”

REMEMBER … there’s absolutely NO GUARANTEE that “What You’re Passionate About” and “What Your Client’s Want and Will Pay You Handsomely For” are aligned or will come together … if those two things aren’t also “What You’re Good At” too.

Because typically High-Ticket Clients almost always go to someone who is an expert, who does the best quality work, for what they want and expect to pay handsomely for as well. In other words, they seek out folks who are good at what they do as their primary criteria (even when they get it wrong because someone has created a reputation built on sand … probably a savvy Six BTW).

 

For BOTH YOU AND YOUR CLIENTS to be deeply satisfied you need to be in the Graves Five zone for them … AND the Graves Six zone for you!

And, in the world of this model Five and Six equal Seven when it comes to building a High-Ticket Coaching or Consulting Practice that satisfy BOTH YOU AND YOUR CLIENTS!

 

Summing It Up

Simply put STOP PAYING ATTENTION TO THE MAGICAL THINKING WORLD OF THE GET RICH QUICK BY DOING WHAT YOU LOVE Gurus!!!

While there’s nothing wrong with doing what you love … HECK I RECOMMEND IT … BUT, DO IT BY MOVING TO “SEVEN” AND HAVE IT ALL BY SATISFYING ALL THE FOLKS IN THE EQUATION … you just aren’t going to have the chance to work with the High-Ticket clients you want, or to strategically satisfy your desire to make more money … or get filthy, stinking rich for that matter … if you don’t move out of the position your in to a position where you really do satisfy all the people in the equation BASED ON THIER CRITERIA AND NOT YOUR ALONE.

As the wise men say, there are many paths to the top of mountain, but whether you get up there broken and defeated barely having survived, happily trekking with a merry band of sherpas and stopping for a week in basecamp before you turn around and head down never having seen the peak, or travel all the way in a luxury helicopter is up to you.

If you want you can indeed have it … and, knowing “WHO” you are, is at least as important as “WHAT” to do and “HOW” to do it.

So if your “guru” isn’t starting by putting you at the center of it all then at least remember this wise saying, CAVEAT EMPTOR (“buyer beware”)

Joseph Riggio, Ph.D.
Architect & Designer of the MythoSelf Process and SomaSemantics

P.S. – Let me know what you think below …

P.P.S. – If you’d like to move to “SEVEN” start by getting a little more clarity on your current identity and values in regard to your business, I can talk and walk you through where you are on the diagram today and help you make the move to the center of yourself in about 15 minutes . If you’re like to purse it you can schedule a call by clicking on this link: Get Some Clarity w/Joseph